Past Times Trading Limited

Past Times products express vintage themes combined with historic references. The Past Times identity is imbued with a 'period' yet purposefully 'timeless' quality in order to ensure optimal visual compatibility across all chronological eras.
An equally valid design objective was in extending the appeal to both the mature and younger customer alike. The symbol in the hand-drawn identity punctuates the two words of the retailers trading name. The subtle clarification provided a significant improvement in Google ranking.